5 Quick Ways To Improve Social Media Page Engagement

Social media engagement is probably the most difficult part of social media marketing.  No matter how visually appealing and optimised your post is, you may find yourself still getting just a handful of likes or shares.  This is not because social media is useless, it’s most likely because you are doing it wrong.

Social media engagement is all about getting your target audience to respond to your posts. The response may come in the form of likes, comments, tags, shares, retweets, follows, replies, mentions, favorites, clicks, repins, upvotes, +1s, listens, views, etc. But by the term engagement, we mean a two-way dialogue between customers and brands. The reason why it is important to focus on social media engagement is that it plays a very crucial role in the calculation of Edgerank algorithm on Facebook, and also ultimately determines the percentage of the audience that views your content on a regular basis.

If you are facing trouble engaging your audience on social media pages, here are 5 effective ways to improve the performance of your social media pages.

1. Create Engaging videos

The quickest way to improve engagement on your social media page is by creating engaging videos. It has become extremely important for brands to upload interesting videos on both Facebook and YouTube to engage your target audience. Use Meerkat or apps like Periscope to stream videos from your phone to get ahead of your competition.

2. Create Informative and Interactive Content

Creating interactive content for social media pages can get you higher engagement. Games, quizzes, tools, contests, and apps engage audience quickly and give them an incentive. It does take some investment, but it certainly improves the engagement on your page.

3. Ask Questions

If you want to engage with your audience quickly without wasting time on graphics or videos. Ask a quick question. Ask your audience what they like, what they are planning to do on this weekend, when was the last time they took a vacation and what’s their dream vacation. People love to share their thoughts and talk about themselves. When they are asked easy questions they are often willing to respond. when you ask the right questions, you get comments and like that boost the level of engagement on your page.

4. Answer Questions

Another quick way to boost social media engagement on social media pages is to participate in forums like Facebook groups, Quora or LinkedIn Groups. Answer questions that fall within the domain of your expertise as that will establish you or your company as an expert.

When you answer questions on LinkedIn Groups, it helps you engage with like-minded people who want to connect with you and consider you a credible source of information. There is no better way to build your brand and reputation on social media than this one.

5. Re-share Evergreen And Engaging Content

The best thing about re-sharing evergreen content on social media pages or blog is that it can boost your social shares. It gives new life to your page and encourages your audience to find out more about your brand.

Implement these 5 quick tips and see your page ranking and engagement improve manifold within the next 24 hours.