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Blog
January 30, 2018
On social media the clue is in the name. You must keep things ‘social’. Treat your audience like your friends and engage them. People want to see what happens behind the scenes in your life, hear stories and learn more about you on a personal level. So what does that mean? It means sharing images and stories your live audiences wouldn’t usually see. Images of you on the road, in the studio, short videos of you singing in the car or sharing a track you […]
January 29, 2018
If you run a small to medium sized business like a restaurant or are a busy entrepreneur spinning many plates, you are probably finding it hard to keep Facebook up to date and relevant. Most businesses simply do not have the time to devote daily time to Facebook. As a result their page remains buried amongst a sea of interesting and up to date competing business pages. Here at Sort My Social we are not here to sell you high price marketing packages […]
January 24, 2018
Restaurants and social media come hand in hand. If you are running a restaurant, look around and see how often you spot your diners taking photos of their food, sending it friends and posting it on Instagram or Facebook. Probably quite a bit? Social media is the new word of mouth advertising, and unless you have a presence, you are essentially waving goodbye to hundreds of customers who will fail to notice you amongst the noise. But how do you ensure that your are getting […]
October 25, 2017
Social media engagement is probably the most difficult part of social media marketing. No matter how visually appealing and optimised your post is, you may find yourself still getting just a handful of likes or shares. This is not because social media is useless, it’s most likely because you are doing it wrong. Social media engagement is all about getting your target audience to respond to your posts. The response may come in the form of likes, comments, tags, shares, retweets, follows, replies, mentions, favorites, […]
October 8, 2017
The internet is a minefield of tools and apps. For the small business owners it’s easy to ignore a lot of these tools in the interest of time. Who has time to set up an account for yet another website, try it out, learn about it, only to find out its not as good as you hoped. To help save you some time, we’ve pulled together a list of our top 5 tools for marketing your small business. These are all tools that we have […]
September 26, 2017
Most businesses looking to market their product or service today will have at least considered Facebook ads. Many will have tried to use them (post boost to reach local people, anyone?) and most of those people will have failed, miserably. But don’t throw your Facebook page out just yet. This advice will both save, and hopefully make you, a lot of money. What is the goal of any marketing campaign? To make SALES. So what do we want to do when marketing on social […]
August 22, 2017
Are you a new startup seeking potential customers on the web? Do you have a limited marketing budget and not to sure how to gain more customers? Social media is the answer to those burning questions. In this fast-paced digital world, social media presence is no longer considered a luxury from brands and business, but rather a necessity. Social media has become the new and effective marketing platform for business of all sizes. In the last 10 years, social media has quickly grown from being […]