Social media engagement is probably the most difficult part of social media marketing. No matter how visually appealing and optimised your post is, you may find yourself still getting just a handful of likes or shares. This is not because social media is useless, it’s most likely because you are doing it wrong. Social media engagement is all about getting your target audience to respond to your posts. The response may come in the form of likes, comments, tags, shares, retweets, follows, replies, mentions, favorites, […]