The Top 5 Online Marketing Tools for Small Business Owners in 2018

Why Your Facebook Ads Suck (and how to fix)

September 26, 2017

5 Quick Ways To Improve Social Media Page Engagement

October 25, 2017

Published by Adam Cook at October 8, 2017

1. Hootsuite

When it comes to online marketing, you simply can’t ignore social media (although, I guess we would say that!).

The problem with social media is it takes up a lot of your time! Hootsuite allows you to schedule and snc posts for most common social media channels in advance, from one single place.

But Hootsuite can do a whole lot more than just schedule posts. You can use it to access analytics, set up ads and even automate posts using RSS feeds to name just a few.

Hootsuite also scales well, so as you add more social channels and posts over time, you can continue to use it, they also offer lots of useful addons such as reporting and ads at reasonable prices. We are big fans of Hootsuite and use it ourselves.

2. GetResponse

Get Response is a great place to manage and automate your sales funnel. Use it to set up email templates, host downloadable media for your audience and set up landing pages.

Get response brings all the key digital marketing tools into one convenient place and has a great interface that allows you to design your marketing automation easily with landing pages, automated emails and all sorts of useful plugins like paypal, in a flow chart style format saving you hours of time and headaches.

3. Facebook Ads

Facebook's ad platform is a monster. If you have not tried Facebook ads as part of your marketing strategy then you definitely should.

Love them or hate them, Facebook holds a scary amount of informations on their users. From upcoming birthdays and events to favourite music, hobbies or spending habits, Facebook can help you target extremely specific demographics.

This presents an extremely cost effective way to market to only the types of people that fit your specific criteria.

For example, if you run a pizza restaurant in your local town, it’s possible to advertise offers to people in or near that town that like pizza and also enjoy eating out and supporting local businesses.

And with well over a billion active users and still growing, Facebook has enough potential clients at your fingertips to keep you busy for many years to come.

4. Google Analytics

Google Analytics is possibly an obvious one for most people that actively monitor their website. It allows you to track a bunch of key metrics on your website that will help you understand all sorts of things such as, where your visits come from, how many of them there are, location and website behavioural patterns as well as a whole lot more.

Google Analytics is simple to use at a basic level but to get the full benefit it is a good idea to take some of the free courses available here

5. BuzzSumo

Fed up of finding content to share on your social media account? Do you want to find the key influencers in your area? Or the subjects people want to know about most?

BuzzSumo allows you to see what type of content performs best for certain subjects or industries. This means that you can ensure that the content you create or share is always based around a popular theme in your industry.

You can also use BuzzSumo to identify key influencers based on a range of attributes. Influencer marketing is a great way to boost your brand, this makes finding and approaching and approaching the right people in your industry really easy.

Want to know how to get more clients with Facebook?

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Adam Cook

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